Chipotle Mexican Grill is a chain of restaurants in the USA, UK, Canada, Germany and France which specializes in burritos and tacos. Its name comes from the Mexican word chipotle which stands for the traditional dried and smoked chili pepper.
This food company asserts its efforts to use organic ingredients and meat of animals raised in decent conditions, as can be seen in this interesting ad.
The company communicates a lot about that on social media, even creating a game application called “The Scarecrow”.
Infomercials have been broadcasted as well on TV et on their Youtube channel.
Are they sincere in their adoption of this sustainable policy ? Or is this just another communication strategy ?